Fabletics is an activewear line created by Kate Hunson and JustFab. Fabletics uses a different concept than most fashion stores. They use a subscription system to get new customers to buy the clothes. The subscription system has helped them in three years to be a 250 million dollar business. This is impressive by anyone’s standards.
Many years ago in order for companies to flourish in any market, prices had to be high. Nowadays customers want quality and good customer service. Fabletics present customers with an exclusive selection of clothes that they chose from. Fabletics not only has the membership subscription online, but they also have stores. They have launched new stores last year addition to the sixteen other stores around the world.
Instead of customers looking online and finding something else cheaper, Fabletics shifts this approach by having a lower price and the customer can get the same price in the store. They can instantly become members shopping in the store. Fabletics also uses not just the local data, but also membership selections, social media data, and real-time movement to stock the clothes in the stores. Fabletics will continue to evolve with the changing of environments and cultures.
A blogger named Teri Hutcheon gave a review of the Fabletics brand on her blog. Her blog is called A Foodie Stays Fit. She has been a subscriber of the Fabletics clothing line for a year. The subscription is a monthly paying cycle. You only pay 25 dollars for the first outfit and a reduced price on other items when becoming a VIP member. You can pick and choose which clothes you want to buy. If you don’t want to buy anything, you won’t be charged. The clothes are selected toward your tastes. If you chose to buy the price is within the range of 49 to 59 dollars. You take a quiz to find out what you would like to buy.
In the review, Ms. Hutcheon goes into detail of the quality, style, customer service, value, and ease of use of the clothing line. She says the quality was excellent. The fabric was thick. They have great compression and great wearability. Fabletics has many styles that would fit anyone’s tastes. Ms. Hutcheon says that you get several items and still pay less than a 70 dollars. She states that the website is easy to use. The ordering process is easy. They also have sizing surveys where customers can comment the fitting of the clothes. The customer service has resolved her issues. She does recommend the Fabletics clothing line.
If you are interested in the Fabletics clothing line, please check out their Lifestyle Quiz on their website.