Bank Clerk to Bank President: The Incredible Story of Trabuco Bradesco

     When Lázaro de Mello Brandao announced his resignation on October 10, 2017, it came as a surprise to many. He had been at the helm of Bradesco for the last 27 years, and at 91 he had worked at the bank for a total of 75 years. At the time of his resignation, he was the world oldest banking executive. With his resignation, Luiz Carlos Trabuco Cappi had to step up to the position, and this meant that he would hold the position of CEO and president of the board of directors simultaneously until a new CEO could be appointed. Bradesco being the second largest bank in Brazil meant that automatically Trabuco Bradesco became one of the most influential figures in the Brazilian financial world. Having worked for Bradesco for a total of forty years Trabuco Bradesco is well adept with the bank’s operations and is fully capable of taking on a role that has only had three predecessors. He was first employed as a bank clerk at the age of seventeen. He worked for some years in various junior positions across various departments before he joined the bank’s management team. His incredible career as marketing director would really put him on the radar, and from that point on he seemed to only get one influential position after the other. He was elected CEO of Bradesco Vida e Previdência in 1992, and he held the position for six years before being elected managing director of Bradesco.

Trabuco Bradesco then became the executive vice president of the bank in 1999. This position gave him a realistic chance of becoming the bank’s CEO. This position became even more apparent when he was appointed President of Bradesco Seguros. This was in 2003 and by 2006 Trabuco Bradesco had grown Bradesco Seguros’ insurance portfolio to 25 percent market share. This achievement would accord him a number of accolades which included insurance personality of the year and Business Sector Leader as awarded by Gazeta Mercantil Business Leaders Forum. As Lázaro de Mello Brandao left Bradesco, he was confident that he had left the position in very capable hands.

 

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