How Zeco Auriemo Expanded JHSF Into An International Firm

Zeco Auriemo is the president of JHSF. He wasn’t yet 30 years old when he took over this company that his father had established. He started working at JHSF when he was just a teenager, in the parking lot division that he created, and after he acquired enough experience he was ready to lead the entire firm.

He shifted the focus of JHSF to building luxury property developments because he saw that as an underserved market segment in Brazil. It was before he was president that he convinced his father to begin work on what would become Parque Cidade Jardim. When Zeco Auriemo first presented building this development his father dismissed the idea because it was in an area he thought was too high of a risk. Check also this link,

Zeco Auriemo drove his father out to the area to show him exactly what the layout would be because he was pretty persistent about what he wanted JHSF to build. During this visit his dad came around to the idea and so the property was purchased and construction commenced.

Today, this property was successfully filled with luxury towers for both homes and offices. It also includes a shopping mall in which many luxury brands have retail outlets. Zeco Auriemo held a party recently, along with his wife Mariana, in order to celebrate that the Italian fashion house Rene Caovilla opened one of their exclusive stores at this mall.

Zeco Auriemo has also developed high-end properties in both Ecuador, a popular destination for wealthy people, and New York City, see also ( He opened an apartment building on 5th Avenue, across from Central Park, as an investment. It is on the Upper West Side where many entertainers, hedge fund managers, lawyers, advertising executives, and financial industry executives want to live. The building cost $32 million and he renovated a four-story building into one that is 14 stories tall while still retaining the original character of the building.


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