Fabletics is rapidly the hot new thing in the fashion world

Fabletics is an activewear line created by Kate Hunson and JustFab. Fabletics uses a different concept than most fashion stores. They use a subscription system to get new customers to buy the clothes. The subscription system has helped them in three years to be a 250 million dollar business. This is impressive by anyone’s standards.

 

Many years ago in order for companies to flourish in any market, prices had to be high. Nowadays customers want quality and good customer service. Fabletics present customers with an exclusive selection of clothes that they chose from. Fabletics not only has the membership subscription online, but they also have stores. They have launched new stores last year addition to the sixteen other stores around the world.

 

Instead of customers looking online and finding something else cheaper, Fabletics shifts this approach by having a lower price and the customer can get the same price in the store. They can instantly become members shopping in the store. Fabletics also uses not just the local data, but also membership selections, social media data, and real-time movement to stock the clothes in the stores. Fabletics will continue to evolve with the changing of environments and cultures.

 

A blogger named Teri Hutcheon gave a review of the Fabletics brand on her blog. Her blog is called A Foodie Stays Fit. She has been a subscriber of the Fabletics clothing line for a year. The subscription is a monthly paying cycle. You only pay 25 dollars for the first outfit and a reduced price on other items when becoming a VIP member. You can pick and choose which clothes you want to buy. If you don’t want to buy anything, you won’t be charged. The clothes are selected toward your tastes. If you chose to buy the price is within the range of 49 to 59 dollars. You take a quiz to find out what you would like to buy.

 

In the review, Ms. Hutcheon goes into detail of the quality, style, customer service, value, and ease of use of the clothing line. She says the quality was excellent. The fabric was thick. They have great compression and great wearability. Fabletics has many styles that would fit anyone’s tastes. Ms. Hutcheon says that you get several items and still pay less than a 70 dollars. She states that the website is easy to use. The ordering process is easy. They also have sizing surveys where customers can comment the fitting of the clothes. The customer service has resolved her issues. She does recommend the Fabletics clothing line.

 

If you are interested in the Fabletics clothing line, please check out their Lifestyle Quiz on their website.

The Reality of Fabletics

Every year, hundreds of so called “celebrities” launch their own clothing line. In the past, only fashion gurus had their own clothing line, but it’s become a status symbol these days. Occasionally, one celebrity’s fashion line will actually be impressive. But usually, the fashion fails when the celebrity fades out of view.

One celebrity experiencing genuine success with her fashion brand is Kate Hudson. For three years, Kate Hudson’s Fabletics has grown in popularity. Kate’s commitment to producing high-quality fashion fitness wear is what makes the brand so successful. Kate wants every woman wearing Fabletics to feel empowered and self-confident about their fashion sense.

For Kate, Fabletics is more than just about brilliant fashion. It’s about pushing people out of their comfort zone one outfit at a time and making them discover new limits to themselves. It was also important that Fabletics be affordable for all; separating themselves from more expensive brands like Lululemon.

Even though it seems like Fabletics is just another celebrity-run fashion brand, it’s not. Fabletics has seen a success that other celebrity brands only dream of. In just three years, Kate Hudson grew Fabletics into a $250 million company. The brand accomplished that by using a subscription mechanic.

The big draw of Fabletics is its focus on its members. Every member gets a personalized monthly selection of outfits recommended just for them. This is how Fabletics inspires members to try new styles and explore their own fashion creativity. For those who aren’t members, Fabletics offers a free lifestyle quiz, which ends with a list of personally selected items that match their style.

One surprising fact is Fabletics seems to have no trouble opening physical stores. Usually, an e-commerce company opening a store would face hundreds of issues. Fabletics solved those issues before opening their first store.

Thanks to management’s brilliance, most of the people walking through the front door are already members. Those who aren’t members either leave or become members in store. Fabletics likes to have each store stocked with items that local members are more likely to buy, as a way of persuading new members to join.

The reality is that most people love Fabletics for its affordable prices. There aren’t too many places where people can get such high-quality products for that price; especially considering the variety of styles.