After spending close to three decades of his career steering businesses to operational and financial success, Glen Wakeman is turning a new leaf in life. The business growth hacker has now turned to consultancy. And with the establishment of his new company, Launchpad Holdings, Glen seeks to help budding entrepreneurs navigate the murky waters of funding their startups. To achieve this, Glen came up with what he refers to as the five-step methodology plan that every entrepreneur, regardless of their industry of operation, can use to critique and improve the probability of success of their business plan.
The five-step methodology
Glen Wakeman’s startup methodology explores the critical areas of a business plan that every investor is interested in and offers evaluation steps to help the entrepreneur improve them. These include marketing, operations, talent acquisition, finance, and risk management concepts. The methodology asks the entrepreneur such hard questions as whether they have top-notch marketing abilities, whether they have the necessary skills to bring their ideas to life and how they hope to fund the plan as well as how to manage the risks of possible loopholes in their plan.
About Glen Wakeman
The long-term business leader mentions that he arrived at this methodology after numerous interviews with entrepreneurs drawn from multiple industries. He argues that his methodology is just but a summary of the most common challenges faced by these entrepreneurs. He has, however, modified it to include his personal experience gained when he helped his long-term employer, General Electric, build a new division in Latin America from Scratch.
The Launchpad Holdings founder has had a long history of operating in the business world with a special inclination to the finance divisions. He would have his first exposure to business growth while working with General Electric where he started off at the lower service levels before climbing up the management ladder to an executive post within two decades.
His interests in startup financing and helping entrepreneurs would spike later when he was appointed to head of a new Latin America division that only existed in a business plan. Glen Wakeman was charged with the responsibility of actualizing this plan, a role he embraced with open arms. The methodology is, therefore, a summation of his experiences that he hopes to pass on to the next successful entrepreneurs.