EOS is a leading beauty company that sells a variety of lip balm products as well as other health care and beauty care products. EOS which stands for Evolution Of Smooth is a high quality brand that has been on the market for just over seven years. The founders and CEO have never spoken about their business strategy until very recently. In a one-of-a-kind interview with Fast Company the co-founders of CEO shared how they became a multi-million dollar company.
Throughout the Fast Company article: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick customers learn the history as well as the process and success of the EOS company. The EOS co-founder and CEO Sanjiv Mehra discusses his journey to create the product along with his two co-founders Jonathan Teller and Craig Dubitsky. All three spent time at some of the top startup companies in the world. Mehra once worked for top companies such as PepsiCo and Unilever. Adding all of their knowledge, tools, and experience together the three founders launched one of the most popular lip balm products on the market.
One of the main reasons why EOS(evolutionofsmooth.com) became as popular as it is, is due to the unique and colorful packaging design. When the co-founders first set out to create a product they wanted something that would stand out from the typical lip balm product. Not only are EOS products a very unique egg shape design but they also come in a variety of playful colors such as red, yellow and orange.
Another reason why EOS became as popular as it has is due to its large array of delicious flavors. Many standard lip balms only offer one or two basic flavors. EOS lip balms offer a large variety of flavors including mint, strawberry, raspberry, and even blueberry acai.
Although EOS already has a large array of great products to offer they are constantly working to add new and innovative products. Each product is designed to offer moisturizing and hydrating benefits. With so many great things to offer it is so easy to see why EOS has millions and millions of Facebook fans all over the world.